Barnaby Benson

Spotting a need for writers who also understood branding, marketing and sales, we formed a writing agency that offered just that. Based in London, we're one of the leaders in the UK with many household names and big brand consultancy clients. They're attracted by two principles that guide everything we do: 1. Great copy begins with a strong, clear, persuasive message. We therefore have a thorough message development process that applies the same level of discipline and questioning that goes into creating an advertising campaign. 2. Once we've discovered that ultimate message, we seek an original approach that will cut through and persuade. This might be a fresh tone of voice, a brilliant idea or a new way of presenting information - or a combination of all three. When do companies use us? Whenever they need a project to work well. Major brand consultancies bring us in to help name, position and create advertising campaigns for brands as well as other written communications for the web, print, video and radio. Brands come to us whenever they need to influence audiences. We'll create TOV guidelines, sales emails and website copy that persuade and are just right for the brand. We also train clients and the public - through our Guardian Masterclasses - empowering them to write effectively.