Backbone has more than 20 years of experience in developing CRM-/Order management systems for the media industry. Backbone4Media (our niche product for the Media Industry) is an end-to-end solution for media sales organizations. It uses predefined workflows supporting the whole lifecycle of a campaign from proposal to invoice. It also includes a seamless integration to market leading Adservers (Adtech IQ as one example). B4M is sold directly by Backbone but also through strategic partners (AdSolutions BV, Adtech AG as examples).