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Diamond Grains products are made with a variety of unrefined grains baked until crisp and rapidly become popular following the growing health trendsDiamond Grains was founded in 2012 by Chanisara and Wutthikarn Wongdeeprasith who back then were studying at the undergraduate level and had a dream to start their own food business together as it has always been their passion and their favorite activity is to find new places with good food to eat together.They both started with observing the growing global trends especially from a developed country like the US. At the time, healthy and organic food trends were very popular, not only among the elderly and children, but also teenagers and the public. Whereas in Thailand, these trends were still far behind the US. Thats when the two founders sparked an idea of starting a business selling healthy food in Thailand.They decided to start a healthy food business by making granola bars made with various kinds of grains and then offered their products to be sold in several malls, bakery shops and coffee shops. However, they were often rejected at the beginning as grain products were usually perceived to be a difficult sell. Also, the distributors were uncertain whether the product packaging would look attractive enough to the consumers. With these challenges, the founders started to feel discouraged as time went by. However, they gradually realized that every business needs to face some kinds of challenge at some point and they should not give up just because they were not successful after one year of operation. So, they have come to realize that the harder they fail, the harder they need to try.The turning point is when they shifted their point of view from what they wanted to sell to what a consumer wants.With a study on behaviors of consumers who embrace the clean-eating trend, they modified everything from the product packaging to communications channels by observing what the consumers needed and developing their idea and innovation into the new version of Diamond Grains that we see today.Diamond Grains, Thailands first clean granola brand, is available through several distribution channels including modern trade, convenient stores and health stores.The growth of the Diamond Grains is impressive, in three years, revenue has increased more than 1,000 times, while profits increased by 447 times.Earnings and profits of Diamond Grains Co., Ltd.2014, revenue 154,752 baht, / profit 21,457 baht2015 revenue 39 million baht/ profit of 2 million baht2016 Income 167 Million Baht/ Profit 9.6 Million Bahtand still continue to grow stedily.