Basha Retail and Distribution is a distribution company in Albania and Kosovo marketing a wide range of international brands.
Our sales model is focused on three key priorities:
REACH
• Having maximum reach to retailers and customers at competitive prices.
• High visibility in the shelves.
CONTROL
• Control and influence the retail price of our products.
• Control visibility of our products through our merchandisers
• Standardized process for marketing campaigns of our brands in order to achieve the specific objective of the
campaign
Effectiveness
• Strong performing sales force across sales and non-sales dimensions
• Fast execution of orders