BNI's primary objective is to help its members increase their business through a structured referral program. BNI provides a platform for business owners and professionals to connect, build relationships, and generate business referrals for one another. The core values are based on the principle of "Givers Gain," which means that by giving business to others, you will receive business in return. BNI offers its members a range of training, education, and networking opportunities to help them grow their businesses and achieve their professional goals. Overall, BNI's objective is to help its members create a network of trusted business contacts that they can rely on for referrals and support.