Billionaire

For too long, the playboys, fortune-makers and empire-builders of the world have been forgotten. It’s time, once again, for these icons of masculine power to rise and take their rightful place at the centre of the sartorial stage. BILLIONAIRE presents an extravagant, rich wardrobe for mature men who are unafraid of who they are and who they want to be. From a crocodile trench coat to a metallic jacquard jacket, his clothes are a celebration of success and demand attention. Just like the men who wear them, BILLIONAIRE pieces are the ultimate expression of cocksure style. Launched in 2005, BILLIONAIRE is the brainchild of far-sighted and influential Italian entrepreneur and Formula One celebrity Flavio Briatore, whose idea was to create the first haute couture line dedicated exclusively to men. BILLIONAIRE opened its first boutique in Porto Cervo, Sardinia, followed by units in Las Vegas, Dubai, Moscow, Miami, Geneva and most recently Milan. Today it counts 30 stores plus 48 sales points worldwide. In 2007, Briatore joined forces with international business company PERCASSI, further developing and expanding the brand. In May 2016, a new phase for the brand commenced with the acquisition of a majority stake in BILLIONAIRE by Philipp Plein with the aim to raise the brand’s awareness globally, broaden the product range and drive retail expansion by leveraging on Philipp Plein’s synergies, know how and infrastructure.