South Australian strategic management specialist and passionate entrepreneur, John Zerella established BIAS in response to the growing need for professional business advisory services for small to medium sized enterprises. He works alongside a close-knit team of qualified professionals, who are committed to providing high quality services to each of their clients in Adelaide. John has over 30 years’ experience in the business and finance industry. He is the founder and managing director of the successful Adelaide based accounting practice, AFM Services, providing comprehensive accounting and compliance services to clients throughout Australia.