BEAST.
"Changing the way Men buy beauty"
The only retail concept of its kind, BEAST. brings together premium men’s beauty and grooming brands spanning Body, Hair, Shave, Face and Fragrance. The concepts way of shopping is built around a simple logic, whereby the store and website offer the same merchandised structure across the categories - Body, Hair, Shave, Face and Fragrance rather than the industry standard – by brand.