B Brand

B BRAND is an ambitious sub-brand of BINST ARCHITECTS, that focuses on exclusive design of spaces and objects with an unconventional twist. Our creations are meant for those who appreciate the value of design, and seek for lasting beauty rather than fleeting trends. The studio was initially founded in 2019 as a renewed design collective between the ambitious interior designer Ben Depuydt and renowned architect Luc Binst. Based on their complementary vision and experience, they further shaped the collaboration into one strengthened portfolio under the name B BRAND. The cross-fertilisation of the two métiers manifests itself in a distinctive design language. A language defined by anticonformist materials, abstract lines and rebellious accents. Guided by these three design drivers, our aim is to create spaces and objects with the same architectural DNA. This holistic approach led to a broad range of projects and collaborations with international manufacturers like Lensvelt, Bulo, Obumex and Modular. Conveinced that sharing expertise leads to better results, we’re always open to new cooperations.