Audi Business Innovation

We are the customer-obsessed inventor that puts Audi ahead of time. Audi Business Innovation was founded in 2013 to rethink the core automotive business and shape the digital future of AUDI AG. Together with our partners, we are building a customer-centric digital ecosystem around the car to enhance the mobility experience and deliver value to our users. To accomplish this task, we rely on a flexible, self-organized system that is constantly adapted to the needs of the organization. By emphasizing purpose and strengths, we ensure that every Audi Business Innovation employee (we are known as "ABInauts") can make a meaningful contribution and is highly self-motivated.