The vision of AJMA is to develop dynamic, innovative and well-rounded leaders in business, trained in marketing education and marketing practice, who will be movers and shakers in the Philippine society.
Through all its events and initiatives, AJMA shall:
1. Promote the significance of marketing as a field in our growing economy to the Ateneo community.
2. Inculcate a wider concept of marketing application in the lives of students.
3. Impart social development of our nation, congruent with a business
orientation and goals.
4. Enhance effective communication, interaction, and cooperation among the
students, the faculty, the alumni, and the public.
In AJMA, We Make Things Happen.