ARUKAY provides co-curricular programs to schools structure as Program-as-a-Service (PaaS) that include: (1) All digital contents, lesson by lesson, for students from 1st grade to 12th grade, (2) All professional development needed for those teachers moderating the programs offered by ARUKAY, and (3) An educational platform that is powered by machine learning to help deliver personalized content to each student and support the teacher and staff in the educational process of the programs offered by ARUKAY. ARUKAY charges a license fee per program per student per year. As of January 2021, ARUKAY had served 100,000 students in 300 schools across Latin America.