Arête Small Business Consulting

Arête assists in the establishment of compelling unique selling propositions and the means to deliver on them. We will help leverage your excellence into thought leadership, recognition, and of course revenue growth. Our single goal is to make your business look, feel, and perform exactly as you envisioned when you started it. To be effective, your product/service positioning must be: - Aligned with your company's culture and strengths - Sensibly and efficiently marketed - Reliably delivered upon to create delighted customers and an ever-expanding "virtual" sales force Our focus is on creating the "secret sauce" for any business, implemented and reinforced by simplified messaging that resonates intuitively with prospective customers. This can often be accomplished simply by objective and comprehensive analysis of market/competitive trends and company offerings/capabilities. Once the message is clear, we can help deliver it effectively and cost-efficiently in a number of ways that take advantage of company assets while minimizing or even eliminating traditional promotional/advertising costs that often yield disappointing or indeterminate ROI. - Professional Internet presence continually optimized for SEO with current and relevant content and minimal resource expenditure - Insightful reporting and ongoing improvement strategies for demand generation and conversion, including on-line, referral, and walk-in business - Training of management and staff to form a cohesive and simple face of the company's identity, and to ensure consistent communication regarding its products and services. This messaging will be passed through to all potential referral sources, which is critical to maintain high conversion rates. On the operations side, we can help improve upon systems and processes such that they are intuitive, efficient, and easily replicable by all contributors in the organization. Inefficiencies are unacceptable and your talents are required elsewhere.