Arcade

At Arcade we serve brands by producing striking, emotive communication that cuts through the noise to reach deep into cultural relevance and human truth, to help brands win not only their audience’s attention, but also their delight, inspiration and trust. Arcade produces film advertising that ranges from traditional ads to brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company. We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch. Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. Arcade is a partner company of Egg Films, owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.