Annabelle Hackney Consulting

I help founders build data-driven and sustainable marketing programs from scratch to scale. A few things I can help with: 0 —> 1 Marketing Program: I build scalable marketing programs from the ground up. From defining your target consumer to testing messaging and content across channels, I’ll get your core marketing channels up, running, and delivering against your KPIs. Funnel Optimization Strategy & Execution: The best growth strategies come from deeply understanding your consumer, leveraging “aha” moments, and eliminating friction from your customer journey. Whether you know exactly what opportunities exist in your funnel or have never looked at your funnel data - I can help you build and optimize your funnel to drive growth and boost retention. Marketing Experiments: Success is the culmination of hundreds of tiny tests that ladder up to big results. My approach involves developing a deep understanding of the customer through user interviews, constant data-driven iteration, and thinking outside the box of what is traditionally considered marketing to encompass product and partnership opportunities. Email Marketing Automation: From onboarding series and nurture campaigns to upsells and product launches, I build email programs that consistently drive engagement and conversion. The key? Iterative A/B testing, obsession with data and the confidence to take risks.