American Crafts

Owned by the dynamic and innovative HIG Capital, American Crafts has been a leader in the crafting market since its founding in 1994. HIG Capital, known for fostering growth and excellence in its portfolio companies, brings a new level of energy and ambition to American Crafts. The company is celebrated for its fresh, clean product design and friendly, personalized customer service, offering products that feature bright, vibrant colors and a contemporary feel. These products inspire crafters to record their memories in fun, sophisticated, and stylish ways. Partnering with the world's top retailers, including Walmart, Target, Michaels, JoAnn Fabrics, and many more globally, American Crafts stands as one of the most branded and exciting crafts companies in the US.