Alterwave develops its own interactive mobile marketing solutions, which allow any type of content to be sent to mobile phones, PDAs and SmartPhones by using Bluetooth technology.
The Bluetooth hotspots are installed in any public or private areas, and they are sending out the content to nearby mobile phones, free for the user over Bluetooth. These hotspots are managed centrally, for uploading content to be distributed by the hotspots, and to view statistics of the running campaigns.