The company Alter Shops was founded in 2002, with goal to form and present an innovative concept in retail sales of clothing and footwear. By acquiring a special know-how from its initial activation in idiomorphic multi-cultural markets, it managed to set up shops which quickly prevailed for the consumers. Alter Shops are characterized by their central positions, their special architectural dimension, their concordant participation of clothing, footwear and accessory products, the unique composition of a wide range of brand names and by an innovative – “free” way of presenting products and customer service.