Alpha Group Us

Built on a foundation of Toys and Animation, Alpha Group US is redefining the traditional to deliver the great play and entertainment experiences for kids of all ages. We are a wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd), one of the largest and most successful animation, toy and entertainment groups in Asia. Our state-of-the-art design, manufacturing and animation facilities deliver unparalleled innovation and content to support our toys and licensed products. With a true global footprint and distribution network that few others can tout, Alpha has and will continue to see aggressive growth. We are the new global player in toys and entertainment. DESIGN Melding high-concept and toyetic features, our team creates products that defy convention and deliver great play. MARKETING While developing global properties and communication tools that truly connect with kids, these strategic leaders drive a vision of differentiation and innovation that elevates our unique products and brands. ANIMATION With a keen eye on the ever-changing landscape of content consumption, our team sources and develops quality animation for broadcast and digital distribution platforms. LICENSING Ensuring our consumers can experience Alpha's properties across all merchandise categories and platforms.