Allen Wheeler

SALES AND TRAINING RESOURCE An Introduction to Echoes: Echoes is a unique full service sales and training resource. We focus on National Accounts in the mattress, furniture and specialty market with an additional concentration on a multi-tiered approach to training. We believe that the sales experience is not complete until it is translated and communicated at the consumer level. Echoes works with some of the most influential retailers in the industry and represents products with a unique selling proposition that can be translated into a consumer’s lifestyle. Our industry experience has taught us that success stems from placing the right product, with the right retailer, for the right customer. Echoes offers a custom sales training system specifically tailored to each product that provides comprehensive product knowledge, training and selling instructions for specific brands and products to support successful sales dialogue for the retail sales associate. We know that to provide sales associates with education, engagement and intelligence will ultimately build confidence. Associates who are confident are more likely to engage with customers about a particular brand and will become brand advocates. The ultimate goal is achieved; increasing conversions at retail, which leads to increased sales. Studies show that product training can increase same store sales by as much as 65%. About us: Echoes is made up of a team of professionals with experiences that range from retail buying, merchandise management, product design and development, brand management, manufacturing, wholesaler representation, and professional sales training. We have worked in multiple environments, from the concept and design of products, to the factory, to market and the retail store. This means that Echoes is uniquely qualified to understand the needs of the manufacturer, the needs of the retail buyer and the needs of the retail sales force.