Alex Brands

The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys, games for children of all ages. Award-winning ALEX TOYS® offers high quality toys, art supplies and craft activity kits that inspire creative expression. POOF® is the world’s leading brand of foam sports balls, many of which are made in USA. Iconic SLINKY® has been the quintessential toy for fun and imagination since 1945. SCIENTIFIC EXPLORER® offers a range of challenging and entertaining educational activity-based science kits. IDEAL® is the classic brand of nostalgic fun with a variety of games, magic sets, classic toys and seasonal outdoor activities. Award-winning ZOOB® building sets are unique because the pieces move after they are put together, allowing for truly interactive creations. BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration. ZILLIONZ® has helped children better understand the value of money for almost 20 years. SHRINKY DINKS® is a globally recognized toy brand offering a wide variety of kits using plastic sheets that can be cut, colored and shrunk into an endless amount of original creations. BUZZ BEE TOYS® is a diverse line of active play merchandise that provides high-quality, innovative products that range from foam dart and water blasters, to flying toys and junior sports offerings. JANOD® is France’s leading wooden toy brand with a long tradition of designing award-winning learning toys, role play toys and building sets, recognized for its distinguished contemporary design. KALOO® has grown into a worldwide leader in plush products by using high-end fabrics and innovative themes to create desirable baby gifts sold in beautiful gift boxes with soft tags and subtle details.