Airlift Ideas is a fresh resource specializing in brand vitality. Brand vitality elevates your brand from being good to great; from being national to World-Class; from being chaotic to having a singular focus.At the core of Airlift Ideas business is brand story telling. The Chicago-based consulting firm is helping companies infuse brand passion and pride in their employees and customers. According to Rosen, president and founder of Airlift Ideas, the right brand story, told in an inspiring way, ignites brand joy. When a story touches people in a compelling way, it travels like wildfire throughout an organization. This story becomes the epicenter of your company's activity and reputation. Powerful stories bond your company to your people and ultimately your customers. Your customers will not just buy your brand; they will join your brand. Airlift Ideas helps brands create deeper customer connections and do so profitably.