Ahadukes Share

Vasari has taken a stake in a joint venture with local shareholders to create a brand new, best in region, biscuit and food stuffs production facility, Ahadukes. The partnership platform presents Vasari with the perfect opportunity to utilise its extensive FMCG experience with local expertise provided by JV Partners. Focusing on a variety of flavoured biscuits and food stuffs, including pastas and noodles, the new state-of-the-art Ahadukes facility occupies an impressive 15,000sqm site, situated in Bishoftu town, 50km south east of Addis Ababa. The development provides huge local benefits, creating employment for a few hundred direct staff and potentially many times that indirectly Vasari led strategic development initiatives have included; Extensive business planning conducted with experts deployed in country; Manufacturing expertise utilised to commission a new production facility; Organisational structure created and management team recruited; Go-to-market capability established; Employment of international food technologists to drive best-in-market product quality; Creation of a dynamic, multi-channel branding strategy to international standards.