Affinia Volo

Affinia Volo Inc. is a new breed of strategic advisory company serving consumer-centric organizations in the design, implementation and continuous renewal of loyalty strategy. We create new businesses that last by harnessing the power of customer knowledge and social marketing that transcend functional boundaries to achieve superior economic impact. Our basic belief is that loyalty is a far more tangible asset than the more marketing/experiential viewpoint would suggest. Asset value requires functioning markets, and a degree of stability of the "currency" used. By treating loyalty as true economic asset we help our clients better monetize this key asset's true value while creating a superior customer experience with less rules and restrictions, and ultimately richer choice. We aim to evolve our clients’ leverage of loyalty and help leapfrog traditional approaches by linking scientific theories with creativity, innovation and proprietary insight, augmented by integrated partnership networks for resilient positive impact that transcends vogues and cycles.