Aduri

Aduri designs, develops, manufactures and sells tech-enabled products that help people rest, recover and re-focus. Our first product, Aduri Cushion, is a multi-sensory meditation system designed to build users’ consistency and deepen engagement with their practice. Picking up where digital-only apps leave off, the Aduri system consists of a meditation pillow that gently vibrates, integrated on-demand content (guided sessions, music, soundscapes) and group based sessions + accountability. After a successfully funded Kickstarter campaign and features in leading media outlets (Cheddar TV, iHeartRadio, Architecture Digest), Aduri has sold over $32,000 in pre-orders (300 units) so far and has over $150K of orders in the pipeline. Aduri has worked with brands such as LinkedIn, IBM, WeWork, RYU, TechDay, and more and are backed by leading investors including General Catalyst’s Rough Draft ventures, NYU Summer Launchpad and The NYC Combine. Aduri has been selected to participate in NYC's premiere consumer goods and retail incubator, XRC Labs in Spring 2020.