Aditya Birla Health Insurance

Aditya Birla Health Insurance Co. Limited (“ABHICL”) was incorporated in 2015 as a 51:49 joint venture between MMI Strategic Investments (Pty) Ltd, MMI Holdings Limited, Aditya Birla Nuvo Limited and Aditya Birla Capital Limited (ABCL). ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. ABHICL’s current product portfolio includes unique offerings including chronic care and incentivized wellness. ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act as a much-needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer-relevant products. ABHICL has invested considerable time and effort to understand existing correlations between good health and individual health choices. ABHICL’s product philosophy aims to combine the understanding of this science with an assessment of unaddressed needs of large customer segments, which presently remain unfulfilled. This philosophy can be summed up in 4 simple points - • Rewarding healthy behaviour with incentives that make efforts worthwhile • Safeguarding health by guiding customers to manage chronic lifestyle conditions better • Protecting health needs with dignity • Providing easy access to a holistic health and wellness ecosystem in a personalized, efficient and cost-effective manner through digitized processes.