Acuity Brandworks

We are a branding consultancy dedicated to bringing knowledge, insight, and experience to help advance businesses of all sizes. Why Acuity? Acuity is defined as sharpness of vision, quickness of thought, keenness of perception and insight. In Physiology it is the capacity of the eye to see the finest detail that can be detected. It is considered to be quick and penetrating intelligence. Acuity reinforces these distinguishing characteristics of intelligence, vision, clarity, and sophistication. It also reinforces our emphasis on strategy and knowledge with foresight into how both contribute to long-term sustainable brand value and customer loyalty. Because brands are a long-term multi-dimensional and complex challenge they require the kind of acute intelligence and perception that will ensure that they are built, maintained, and protected for sustainable value and equity. . . that’s brand acuity. Why Brandworks? We promise to provide guidance to our clients in making informed and intelligent decisions about how to build, promote, and manage their brand with purpose and intent. We seek to identify unrecognized brand opportunities through this guidance, facilitate brand knowledge, and help protect and build sustainable brand equity. In the categories in which we work, we seek to elevate the understanding and appreciation of how a brand works to achieve long-term visionary aspirations.