Aashraya is an accountable, self-sufficient and consistent social entrepreneurial group of enthusiastic and fiercely driven individuals who seek a presence both in the business world and the social sector.
Aashraya emerges from a well-networked group of business professionals, who work self-sufficiently in the Aashraya realm, supported by their existing organizations and businesses. These professionals work together with existing businesses, combining existing skill and innovative ideas to develop products that are beneficial both to the existing businesses that provide materials for them, and for the social entrepreneurial side of the coin – providing profit that is funneled directly into existing, transparently effective, and overseen social programs. Because existing business networks are tapped to develop Aashraya products, and because professionals are supported by existing business ventures, Aashraya products have no operating costs, eliminating the often-crippling need for outside support from grants and supporters. Aashraya is thus not at the mercy of supporters’ whims and desires when developing projects for social investment.