AS IF MAGAZINE is a large format, biannual luxury publication focused on creative visionaries in fashion, art, and culture. Our stimulating editorials, insightful interviews, and unparalleled coverage offers a unique look into the realms of artistic expression and the visionaries behind it all.
AS IF's artistic approach to fashion editorials combine high-end fashion and pop-culture with cutting-edge design, offering an unparalleled creative platform for fashion designers and luxury brands to position themselves with our discerning consumer group.
AS IF provides unprecedented access to a group of high-profile, hand-selected readers who are industry leaders and innovators in their field. AS IF MAGAZINE is the epicenter of a passionate community consisting of cultured trend-setters at the intersection of art, fashion, design, travel, and culture.
AS IF is quickly becoming a must-read and collected among some of the most sophisticated influencers, tastemakers and consumers in the world. Our targeted distribution continues to grow reaching a circulation of over 60,000 throughout the US, Europe and Asia.
The visionary creative and business talent behind AS IF Magazine is Tatijana Shoan, Editor-In-Chief and Scott Fishkind, President & Publisher. Tatijana is an award-winning photographer whose work has appeared in national and international ad campaigns and in fashion and travel magazines such as Elle, Marie Claire, and Travel & Leisure. Scott has over 15 years experience in branding and design and new product start-ups in multiple luxury sectors from fashion to hospitality.
AS IF Magazine is currently distributed to select newsstands, bookstores and luxury hotels in major US cities both domestically and internationally.