APSD®; The Association of Property Scene Designer is a worldwide home staging training, marketing and certification company. APSD® is the first true global business of this kind, training all levels of home staging business owners.
APSD® has over 27,000 followers in 14 countries and is growing daily as it speaks directly to the globally minded successful and creative business woman. Karen has published articles, books, and digital media and has been featured and quoted in The Wall Street Journal, HGTV, MORE.com women’s publication, The San Francisco Chronicle, The Calgary Sun, and numerous others.
As Home Stagers and Designers, we always want to make the property pretty, but our customers really want and need to make it sell—they like the pretty, but they need to sell. That is when we changed our marketing strategy and philosophy to “Anyone can make your house pretty, we make it sell” and business boomed because, sellers, agents and investors knew that we meant business!
What the APSD® Team has discovered is a great way to make an enormous amount of money in TODAY’S market while delivering their service on a level that no one else even comes close to matching. . Not only can they do an extraordinary staging (often with very little furniture) but the marketing is unbelievable.