Malaysia’s homegrown effortless unisex apparel label that infuses story into each of its creation, while prioritising comfort, practicality and versatility.
The Revolution
Officially registered as a company on January 2010 (JM0604985-D), it all started with our founder, then-civil engineer Ana Abu selling vintage clothes online. Over the years, ANAABU has been through the re-branding and re-structuring process. The company’s current look and business direction was established in January 2015 with the brand concentrating on producing its own collections.
Now, the company has grown with one mission towards reaching a greener production system for a more sustainable future in the fashion industry – controlling the resources and spreading the awareness, one at a time.