In the beginning, it was a modest editorial team of an ensemble of friends and a few employees that Khun Chukiat Utakapan put together to set up Warasarn Baan Lae Suan Partnership Limited in fulfillment of his dream to primarily publish a magazine called “Baan Lae Suan”, with the first issue hitting the magazine rack in September 1976. At the time, it had to outsource its publication to external printing houses. Amarin Printing Partnership Limited was only founded later to print its own magazine and subsequently made its printing services to external printing orders.
Albeit a small staff, the genesis was a giant step that made it possible for business expansion. Fund mobilization soon became inevitable and the small printing and publishing outfit was listed as a public company in the stock Exchange of Thailand in 1993; it was then renamed “Amarin Printing and Publishing Public Company Limited”.
That same year, the Company expanded its business into distribution through the newly established Amarin Book Center Co.,Ltd.which handles its entire range of publications. At the same time, “Naiin Bookstore” was set up separately as the Company’s own retail outlets.
From a few reader groups, its readership has grown both in size and diversity. The Company responded by producing other magazines to meet the readers’ varied interests with “Praew” and “Sudsapda” being the magazines for women that emerged to meet market demands. Today, the Company boasts a total of 9 titles in its a year as it offers printing services and expands the business to other areas.
Today, AMARIN GROUP has become an omni - media firm with its businesses covering On Print, Online, On Air, On Ground and On Shop platforms. Each of these platforms have also pursued constant development, in line with its founder’s aspiration, to achieve the goal go delivering precious experiences to every stage of people’s life for a happy and prosperous