A Gen C

Welcome to A-GEN-C, a generation collective of industry specialists and independent media strategists. Share your brief, share our knowledge. An agency with a new mission statement? Not at all. Neither are we an automated platform or a freelancer search engine. A-GEN-C is a new age of consultancy designed to connect you with a unique and global mix of best-in-class consultants and specialists, allowing you to take agency over your own growth projects. The age of the independent. The rise of freelancing has left many key players in media feeling isolated and in disconnected competition for work. The collective offers independents a chance to creatively hub and knowledge share, growing their own working world while simultaneously growing your brand. Collaboration. Connection. Community. The world is changing, so are we. Founded by Sarah Guild and Hannah Moore in 2022, A-GEN-C was formed out of a need for more collaborative and innovative ways of working within the world of media consultancy and in response to the increasingly fluid brand projects they were receiving from clients. They sensed a disconnect not only among freelance creatives and consultants but also between brands and consulting agencies, who were increasingly looking for more agile support. How does it work? Plug your brief into the hub and breakout with leading and global industry specialists from brand builders to social strategists, world class journalists to innovation consultants and scale-up agents. A-GEN-C founders draw from their global network of specialists to match you with the exact talent you need – however varied and however unusual – for your project.