The 9 Steps of Email is a method of planning, building and running a data-driven, marketing automation program on autopilot. Running things on autopilot will allow you to focus on the things that matter the most.
It's a list of steps required to take when building a sustainable, automated marketing program.
Created in early 2013 as a reaction to the growing demand for email marketing services that was not being satisfied with adequate proficiency in planning and implementation.
Since then, it underwent several iterations and has been used in many different scenarios and industries: from dating, SaaS, info products, services to job portals. It’s probably safe to say that it’ll work well in any digital product or service.