4Iiii Innovations

Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to unlocking rider potential with intuitive training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training. 4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe and most recently Israel Start-Up Nation (ISN). For the 2022 season, the company is sponsoring UCI WorldTour teams Lotto–Soudal and EF Education-Tibco-Silicon Valley Bank. The company also sponsors top athletes including Emily Batty, Richard Murray, Cody Beals and Safa Brian.