3M3A

3M3A • We know 3M3A operates from London, Johannesburg and Oslo 3M3A was formed in 2015 to assist stakeholders in the effective management and procurement of TV, radio and online audience measurement systems. 3M3A has wide experience around the world in both advanced and developing systems – each environment is treated as unique. We are active in Europe, the Middle East, Africa and Latin America. We know technical, cultural or commercial reality means what works in one country can’t just be transplanted elsewhere. We also know many marketers demand standardised and harmonised data across markets. We know negotiating with vendors, managing projects and evaluating results is easier when working with people who’ve been there and done that. 3M3A works with stakeholders to help them adapt to market needs while applying best global practices. 3M3A’s expertise • Writing and managing tenders, RFPs and briefs • Vendor assessment, selection and negotiation • Project management, change management and implementation • KPI setting and evaluation • Independent arbitration and reports • Audit and monitoring • Metadata structure and systems • Verification and Competitive adspend monitoring • Audience Software systems • Digital measurement • Cross platform measurement • Commercial planning and advice • Data analysis and insight • Model building and verification • Strategic consultancy Our 3M3A approach • Every engagement is led by one of the principal partners, depending on the area of expertise. • With wide experience and background 3M3A can call on associates and specialists to contribute as necessary. • Deliverables such as reports, audits and evaluations are reviewed by agreed 3rd party experts to ensure high standards, independent analysis and appropriate advice.