3DSoC is a venture funded startup based out of Bangalore, India. 3DSoC is engaged in building an interactive 3D platform for the mobile.3DSoC has developed patented VIS technology, the world’s concise interactive 3D representation. With this technology, 3DSoC enables creation of interactive 3D content on the mobile. Our first mobile application, CardzCreator enables creation of customized animated musical 3D greeting cards on the mobile and sending it as SMS, MMS, E-mail or tweet and posting it on Facebook. It has clocked more than 3.1 million downloads from 200 countries across 15 different appstores. Our next application, Prankle is a social video sharing application where the videos are short animated 3D movies (pranklettes) created using their phone. Movies are published at www.prankle.com where users can watch, comment and rate them. Users can also follow their favorite creators and share the pranklettes with their social circle.