3C Tech Content

Technology is great. We all love technology. In fact, it’s difficult to comprehend our lives without technology. But, do we really want to know how technology works? Do we even care? Writing technical marketing content requires product knowledge, but it also requires insight into why customers should care. How does the product make the customer’s life better and easier? What can customers do tomorrow that they cannot do today? A great content writer can clearly and concisely communicate the value of a technical product in language that is meaningful to the customer. Over the last 20 years, I have produced a variety of tech content, ranging from product data sheets and brochures, to website content, whitepapers, blogs and articles in international technical publications. As an electronic engineer turned marketeer, I have worked with technology ranging from photonics and semiconductors to networking equipment, cybersecurity and management software. No matter the technology, the goal is always to educate and inspire. To prompt the customer to act. Otherwise, what’s the point? If you are in need of great technical marketing content then contact me at djb@3ctechcontent.com.